About

Hi, I’m Kai! I’m a usability-focused copywriter with roots in Cebu, Philippines. I specialize in writing for the web and designing the blueprint behind it.

For the record, I’m not really into Starbucks coffee but no other prop resembling coffee was in sight.

I help brands and marketing teams unravel the puzzle of communicating their story in between screens and beyond algorithms.

I always strive to create visceral, engaging copy for humans instead of dry, ho-hum content. Your prospects and customers are humans too. Why write copy like a bot?

Whether the goal is to explain, inspire or entertain, I write to persuade people to take action. This could mean signing up for your email list or scheduling an appointment with you.

When I’m wearing my UX writing hat, I help users complete a specific task with ease (minus the “wtf is this app about?!” moments) while using your app or website.

You can hop over to my LinkedIn for my work and university background (hint: I used to wax poetic about Botox and breast implants).

To learn about how I work, these testimonials from happy clients will clue you in.

If you need help in identifying the best way to tell your brand story so people sit up, listen, and say this brand totally gets me.. 

Have some cake and we’ll go down the rabbit hole together. 

Although some of my published works are ghostwritten and under non-disclosure agreements, you can go straight to my portfolio with byline.

Specialty Niches:

Healthcare, medical technology, nutrition, consumer psychology, behavioral economics, UX/design thinking, and B2B tech.

And if you’re still reading up to this point..

In addition to writing, you’ll also find me gushing about literature, speculative poetry, the gut microbiome, and nutrition. I live for trails, mountains, avocados, black coffee,  a good beer, and meaningful human (or cat) connections.

Finally, I am currently learning how to tame tardigrades and trying really hard to perfect my one-handed kettlebell swing.