Hi, I’m Kai! I’m a usability-focused copywriter with roots in Cebu, Philippines. I specialize in writing for the web and designing the blueprint behind it.

For the record, I’m not really into Starbucks coffee but no other prop resembling coffee was in sight.

I help brands and marketing teams unravel the puzzle of communicating their story in between screens and beyond algorithms.

Whether it’s for a landing page copy or a brief error message, I make it a point to write engaging copy for humans instead of dry, ho-hum content. Your prospects and customers are humans too. Why write copy like a bot?

Whether the goal is to explain, inspire or entertain, I write to persuade people to take action — it could be signing up for your email list or scheduling an appointment with you.

When I’m wearing my UX writing hat, I help users complete a specific task with ease (minus the “wtf is this app about?!” moments) while using your app or website.

You can hop over to my LinkedIn for my work and university background (hint: I used to wax poetic about Botox and breast implants).

To learn about how I work, these testimonials from happy clients will clue you in.

If you need help in identifying the best way to tell your brand story so people sit up, listen, and say this brand totally gets me.. 

Have some cake and we’ll go down the rabbit hole together. 

Although some of my published works are ghostwritten and under non-disclosure agreements, you can go straight to my portfolio with byline.

Niches and Specialization:

Healthcare, medical technology, nutrition, consumer psychology, behavioral economics, UX/design thinking, and B2B tech.

And if you’re still reading up to this point..

In addition to writing, you’ll also find me gushing about literature, speculative poetry, the gut microbiome, and behavioral economics.

I live for trails, mountains, avocados, black coffee,  and conversations over beer.

Finally, I am currently figuring out if there’s a way to tame tardigrades.   Also, I’m still trying to perfect my one-handed kettlebell swing  do a proper headstand.