What I Mean When I Write “Nestled Within a Comma’s Curve”

Months ago, a curious stranger who stumbled upon my Twitter profile asked: what the heck do I mean when I write “nestled within a comma’s curve” as my whereabouts in this corner of the universe?

I began using the phrase around three years ago when I felt uncomfortable sharing my exact location on my social media profiles. Although there’s no doubt that Zuck and his minions can easily figure out my exact location through their sneaky algorithms or some ancient alchemy, it was at least comforting to think that I’m not giving my coordinates that easy. In hindsight, it gave me a false sense of privacy.

Privacy stuff aside, what am I hinting at when I say “nestled within a comma’s curve”?

1. Let’s start with the most obvious. A comma is a punctuation mark that you’ll end up wrangling with when you’re writing — from print ads to thousand-word essays to lengthy novels that you can’t seem to finish reading.

Whenever someone reads “nestled within a comma’s curve” and takes a pause for a second to think about what it means, my writerly heart jumps with glee! All the more when they’ll associate the phrase with writing, words, or any form of wizardry that involves putting letters together to tell a story. After all, it’s what I do for a living.

2. As for the not-so-obvious meaning, what comes to mind when you read the words nestled and curve?

Can you envision someone who’s sitting comfortably in one of those cozy lounge chairs?

If you can, hats off to you because it’s exactly one of the images that I want you to think about when I wrote that phrase!

As someone who scores high on the introversion scale, I’m perfectly okay with the idea of lounging cozily in a chair with a good book or listening patiently to a friend who’s sitting across me.

3. Finally, let’s take a look at its metaphorical meaning by considering one of the comma’s major roles in writing: to join two or more independent sentences.

With that said, I have this slight obsession with unifying contradictory opinions, ideas, or thoughts.

The idea of finding that one main thought or commonality that unites two or more opposing ideas sends me into a frenzied state of aha moments.

My reasons (particularly the last one) may sound too far-off to you, but there’s a certain sense of allure and artisty when making up new metaphors or symbolisms in language.

Do you feel the same way?

3 Things that Copywriters & UX Writers Do Besides Writing

A new acquaintance asked me recently if I’m one of those writers who is a perpetual insomniac, scribbles poems at the back of receipts, and lives on copious amounts of alcohol so I can write drunk, edit sober. Plus, do I deliberately seek heartbreaks and drama in real life so I can have the best material ever for the next Dear John?

I’ve probably done one of those things in the past. But for now, I told her that I use words not as an excuse to guzzle on alcohol, but for nobler (hopefully) and practical (there are bills to pay of course!) reasons.

As a copywriter, I persuade people to take action. This could mean signing up for an email list or clicking the Order Now button.

On the other hand, I help people complete a specific task with ease (minus the “wtf is this app about?!” moments) within an app or website as a UX writer.

What do they have in common?

Endless curiosity about human behavior.

Apart from figuring out the right words to say (or write), here are three things copywriters & UX writers like me do on a regular basis as a student of human behavior:

1. I research (or stalk people) until I get to the bottom of things.

There are days when I don’t write a single word but I’m still doing my job. Instead of writing, I wear my Sherlock Holmes’ hat (with or without Dr. Watson!) and get as many insights as I can about the people I’m writing for. This will also help me put myself in the place of the people I’m writing for and anticipate their concerns.

Let’s say that I’m writing for an audience of small business owners. For research, I will probably visit the Reddit sub for small businesses and try to understand the pain points and common concerns of redditors in the sub.

Besides knowing what my copy or content should be talking about, it’s also a great way to understand the “language” as well as context and nuances of the problems that they’re trying to solve. By doing so, I can create copy that will be more relatable and resonating with them.

2. I find ways (might include “sleeping on it”) to keep my words simple, concise, and useful.

When I started writing essays in elementary, I’ve always thought that the more “big words” I have in my composition, the more I will impress my teachers and classmates.

Decades later, I eventually learned that these big words have no room in copywriting and UX writing.

While there might be exceptions to the rule, using plain and concise language is 10 times better than using empty, big words and phrases that will only confuse the heck out of your readers or users.

Instead of writing “in the event that”, how about writing “if” or “when”?

Instead of using “nominate your password online”, how about writing “create your password online”? Who am I nominating?

 

 

The more concise your copy or instructions, the more you can get your reader’s attention or help them complete their task as soon as possible.

As a copywriter and UX writer, this means going over my draft several times. One of my favorite things to do when reviewing my drafts is to “sleep on it” and read it again the next day. Sometimes, you have to test your copy with the product/ marketing team, and reiterate as indicated in your test findings.

3. I create scenarios in my head and transform them into compelling stories.

Being clear and concise doesn’t necessarily mean that you have to write dry, boring interface instructions or create lackluster email copy. After all, the best way to get your message across is by using anecdotes and telling stories. It’s no secret that the best way to a human’s brain, heart, and gut is through stories than plain facts and figures.

When writing for marketing and UX teams, I make it a point to find a balance between clear, concise writing and writing with style and tone that is unique to the brand. This is what style guides are for. I love working with brands who have style guides already in place, or clients who are interested in working with me to create their own. Shopify’s product content style guide is one of my favorites.

How do I exercise my storytelling skills?

Reading and exploring various genres tend to work for me. When I’m reading a book that is completely unrelated to a project that I’m working on, I still consider it as part of my writing job.

In hindsight, it exposes me to different forms of storytelling and helps me look at a project or writing task from a different angle. Listening to other people tell their stories is also good practice.

Binging on Alcohol Can Be Helpful Too

For me, the best part about writing for the web or other digital interfaces is how I almost always learn new, interesting insights about humans and the world every day. Not to mention that stories have the power to connect people from various backgrounds. For a brief moment, someone from Asia will recognize the same feeling, sentiment, or idea in a story or essay from someone living in the Antarctic.

There’s also the occasional alcohol binging part so I can “write drunk, edit sober” and fit myself into one of those writer stereotypes. Heh.

Just a Quick List of My Favorite Podcasts in 2017

While listening to Headspace Radio’s newest podcast episode on relationships this morning,  I had a couple of aha moments with my own relationships (not just the romantic kind but with friends and family too). Consequently, I also realized that I had the same aha moments while listening to a number of podcasts the entire year.

Listening to podcasts has made a significant difference in how I work, interact with people, and do certain things. Tuning in to other people’s conversations and thoughts is like having a mentor, friend, and a therapist at once.

Like books, podcasts can also influence the way you think, feel, and react. If you’ve been looking for good podcasts to listen to while stuck in traffic, washing the dishes, or exercising, here’s a quick list of podcasts that I regularly listened to for the past year.

It’s probably too hyperbolic if I say that they’ve helped me grow as a person this year but think of podcasts as food for thought. You’re not going to notice its visible impact on your health and well-being right away but it helps in the long run. I hope that you’ll find something of value from these podcasts too.

Sunday Dispatches with Paul Jarvis
Each episode is super short and Paul simply talks about his thoughts on creativity, freelancing, and building valuable client relationships.
Favorite episode: Do What You Say You’re Going to Do

The Tim Ferris Show
I admit that I’m not a huge Tim Ferriss fan when his books were just gaining traction but I noticed recently that Tim has improved greatly in how he does interviews.  He knows how (and when) to ask the right questions.
Favorite episode: Managing Procrastination Predicting the Future with illustrator Tim Urban
Runner-up favorite: Intimacy, Emotional Baggage, Relationship Longevity with psychotherapist Esther Perel

Pardon My French with Garance Dore
I’ve been a fan of Garance’s style and illustrations when she was just starting out as a style and fashion blogger (even before her breakup with Mr. The Sartorialist!). When she announced that she was doing a podcast this year, I knew I had to subscribe to it right away!
Favorite episode: Mating in Captivity with Esther Perel (Isn’t it obvious now that I’m turning into an Esther Perel minion?)

Hot Copy Podcast
Binge-listen to this podcast if you want to learn about copywriting for the web. It’s also a bit weird that I like listening to this specific podcast while exercising.
Favorite episode: Why your sign off process is SO important

The Copywriter Club Podcast
This podcast for copywriters is like the American version of Hot Copy Podcast (which is hosted by two Australian copywriters). You don’t have to choose between the two because their podcasting styles are different and both offer a lot of value.
Favorite episode: Interview with conversion copywriter Joanna Wiebe

99 Percent Invisible
Subscribe to this podcast if you’re curious about design and culture. Plus, Roman Mars’ voice is oh-so-sexy!
Favorite episode: The Trend Forecast

The Futur
Chris Do is a visual designer and helps creatives build their own businesses by providing valuable insights, tips, and hacks. I may not be a visual designer but I’ve learned a lot from this podcast, particularly when it comes to building client relationships.
Favorite episode: Feeling Overwhelmed-Information Overload ( I originally watched this interview on YouTube)

Design Matters with Debbie Millman
If I can choose one mentor from today’s thought leaders and influencers, I’d probably choose Debbie Millman. There’s just something about the way she makes people feel at ease during interviews.
Favorite episode: Interview with Brene Brown on belongingness, courage, and vulnerability.

How I Built This with Guy Raz
As written in their NPR link, this podcast is about innovators, entrepreneurs, and idealists, and the stories behind the movements they built.
Favorite Episode: Interview with Patagonia’s Yvon Chouinard

This is Product Management by Mike Fishbein
I’m not a product manager but most of the podcast episodes are focused towards topics that I usually gravitate to like user research and technology.
Favorite Episode: Behavioral Psychology is Product Management

True North Podcast
This podcast uncovers stories that intersect between design and innovation.
Favorite Episode: Behind Facebook’s Logo

Personality Hacker Podcast
This is a decent podcast (the only one I can find) about personality types. I like how they tackle personality types based on Jung’s cognitive functions rather than the usual four letters on the MBTI.
Favorite Episode: Your Personality 3-Year-Old Inferior Cognitive Function

Hurry Slowly
I just discovered this podcast on what it means to pace yourself while living in this tech-driven era and I’m hooked!
Favorite Episode: Craig Mod I Want My Attention Back

Freakonomics Radio
This is a good podcast for anyone who wants to know “the hidden side of everything”.
Favorite Episode: The 3-part series on Bad Medicine

You Are Not So Smart
If you like to challenge your own assumptions on almost everything out there, this podcast is for you.
Favorite Episode: Sleep Deprivation and Bias

Other favorites that I’ve been listening to for the longest time (and not just in 2017):

Do you have any recommendations? Share in the comments below or if you want to carry on with your air of mystery, send smoke signals instead. 🙂

Maybe You’re Doing It All Wrong on LinkedIn

So this is the part where I go from being a passive observer on LinkedIn to a semi ballistic panda because “oh shoot, someone is selling some career snake oil on the platform again and I have to do something about it”.

I stumbled upon this post on the networking platform this morning:

 

I’m not against using these “persuasion principles”. In fact, it’s part of what I do as a copywriter where I persuade people via the written word.

Sure, you’ll “achieve your desired results” from your network by liking their posts or endorsing them for skills (which, by the way, you know nothing about because you haven’t really worked with them in the first place).

It’s a simple formula: I give you X so I expect you to give me X in return.

However, citing these so-called principles are giving readers the wrong impression. I’m fairly sure that the relationships you build from these so-called strategies won’t have solid pillars to stand on.

Before you spend countless hours doing all of these persuasion tactics, have you thought about the specific set of solutions that you bring to the table? 

What SPECIFIC VALUE do you offer? 

The problem with most of us (I am no exception!) is we expect results right away.

As a result, we tend to forget the most important thing when it comes to building work relationships: helping a brand or business solve their problem. 

You can’t help these folks fix their business woes without knowing how your skills will fit into the equation.

The first step is knowing whether or not you’re the right person who can help.

So you do digital marketing? Or graphic design?
Perhaps you’re a UX unicorn. Or you’re probably a senior web developer with a decade’s worth of experience.

But all of these are not solutions, they are merely broad skills and experiences. Instead, identify which skills of yours can help solve a business or brand’s problem.

Missing this first step explains why a lot of people are disheartened about LinkedIn, lamenting how the networking platform is not working for them.

You can’t effectively sell your services and skills to recruiters and clients when you don’t even know your Unique Value Proposition.

Take a moment to reflect on the specific skillset that you bring to the table.

If you think you’re lacking one, learn something new. Once you’re sure about the value you offer, use those persuasion tactics by all means!

Where to Find Work as a Freelancer Besides Upwork: Online Edition

 

It has come to my attention that friends and frenemies are curious about the following:

1. When am I getting married?
2. When am I having kids?
3. Where do I find work besides Upwork as a freelancer?

So here’s a response to the third most frequently asked question by friends, colleagues, and family who are also thinking about transitioning to full-time freelancing.

I totally get it when people repeatedly ask this question. While Upwork is the go-to source for most freelancers,  it’s no secret that majority of the work pays unreasonably low, unless you stumble upon that unicorn client who truly appreciates what you do. High platform service fees are also discouraging.

Over the course of two years that I’ve been freelancing, I have never (thankfully!) ran out of work despite my absence on third-party sites like Upwork.  Maybe it’s pure luck. Maybe it’s my slight obsession with getting things done. Maybe I’m just at the right place (virtually) at the right time.

So where do I find clients besides Upwork? Let’s jump right to what has worked for me!

May you find some useful ideas in this list. If it works for you, you owe me a month’s supply of avocados. A kilo a week will do. 

1. Participate in forums associated with your niche.

Don’t just sign up for an account and lurk. Participate in discussion threads. Ask questions. Provide insightful answers. Show up consistently.

Before you know it, a potential client will find out more about your work (stalk your online profiles) and reach out to ask if you’re available to work with them on a project. You just got yourself a lead!

It boils down to finding your target clients’ online watering hole, hanging out there yourself,  and showcasing your skills without being a hard sell.

2. Publish an essay or blog post about your work.

So what are you going to write about?

Talk about your work—  from what you specifically do to work issues that you’ve successfully dealt with in your field of expertise. You can also write about your current fields of interests. Writing about these things is another excellent example of subtly selling yourself to potential recruiters and employers.

This hack is not just for copywriters like me. You can be a developer, designer, or an SEO pro.

Speaking of selling yourself, I noticed that some freelancers are hesitant to market their work. So you hate marketing? As Alexandra Franzen writes, you have to understand that everything is actually marketing.

Sure, people will eventually notice your good work. But how long do you have to wait before someone stumbles upon your portfolio?

Be proactive and get out of the waiting game.  Put something of value out there and market yourself.  

3. Turn to social media.

LinkedIn and Twitter are two platforms that I’ve had success in finding clients as a freelance copywriter.


I posted something of potential value to audiences on both platforms, a few people noticed, and cared enough to ask if I can work with them. Value is the operative word here. Are you noticing a pattern?

Not convinced? Last year, I  tweeted about a book that I’m currently reading, and the author himself reached out via email to ask if I can help him write a short video script. Nifty, right?

It turns out that I caught his attention with my tweet. He checked out my profile and made his way to my website/portfolio. I did not intend to find work when I tweeted about his book though.

4. Fire off cold emails.

Have you been wanting to work for/with a certain brand or organization?

Hop on to their website, learn more about what they do, and fire off a cold email describing how you can help them accomplish their business goals. You can either use their contact form or find the right person to get in touch with on LinkedIn.

There’s a classy way to do cold emails right (and that would probably call for another blog post), but like everything else in marketing, do not talk about features (so you graduated with the highest honors?). Instead, highlight the benefits of working with you. What’s in it for the organization when they hire you?

5. Announce to your network that you’re currently open for business.

This may sound like a no-brainer but some freelancers tend to overlook their personal network when looking for work.

Email or text every single person you know who can potentially refer you to a client. Write a short status on Facebook declaring that you are now freelancing full-time. 

If all of these steps in finding wonderful clients (besides selling your wares in third-party sites) worked for me, there’s no reason why it shouldn’t for you!