Lost in a sea of identical content?
Struggling with your existing content workflows?
I can help you with:
- App copy/content
- Blogging
- Case studies
- Creative direction
- Content marketing management and operations
- eBooks
- Email marketing/Newsletters
- Landing page
- Microcopy
- Press release
- Proposal writing
- Scripts for explainer videos
- Website content
I don’t just write copy by dressing them up with pretty, cute, or catchy words.
I help accomplish conversion goals — from brand awareness to customer retention— by digging deep into your audience’s needs, wants, or deep desires.
In a nutshell, I translate these bits and pieces of data into a narrative that makes them sit up and listen.
What’s in my toolkit:
- I use perspective-shifting (yes, it’s a skill!) and user research to identify what your prospects want to know, not what you think they should know.
- I aim to ask better questions and collect the right set of data. Copywriting is also copythinking.
- My background and (sometimes unhealthy) interest in language, storytelling, SEO, user experience, behavioural design, and consumer psychology make up my toolkit.
Wave your SOS flag here and content help will be on your way.